I also keep a spreadsheet of my campaign schedule: deadlines, budgets, tests—everything down to the hour, like rehearsals for a concert. There was a moment when gambling offers started to cause chaos, with spikes and dips, and I decided to structure my approach, as in this post about planning. I found a detailed analysis of niches and trends, and see the report helped me prioritize them, and the campaign finally took off. Emotionally, it was almost like a full-fledged live performance: intense, but exhilarating.