Yes, today, simply managing an Instagram page is no longer enough; you need to build a system where content truly works to build brand awareness. I once encountered this too when I was launching mobile campaigns and couldn’t understand why engagement was falling. Then I found an article https://richads.com/blog/what-is/mobile-content-offers-mvas/ , which explained how to effectively use mobile offers to retain attention. After that, a lot became clear: it turned out that even in digital promotion, everything is built around emotions and the user experience.